Czech Dream
CrimeDocumentary
Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?
VIBE
A chillingly funny and unsettling look at how easily we're swayed by marketing. It feels like a social experiment gone wild, questioning our collective gullibility and the power of manufactured desire.
satiricalcynicalabsurdistunsettlingsteadymockumentarylow-ficonfrontationalconsumerismdeceptionmedia manipulationsocial commentary
supermarketcommercialdisasterconsumerismtheme song
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