
“He's not selling out, he's buying in.”
A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.
This film is a dizzying, meta-commentary on the very nature of advertising. It's a rapid-fire, self-referential ride that playfully skewers consumer culture while simultaneously embracing it. Expect a sharp, energetic, and undeniably clever experience.











